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Title Helping small and medium-sized enterprises produce broadcasting advertisements
Date 2023-06-08 Read 7042
The Korea Communications Commission (KCC, acting chairman Kim Hyo-jae) announced the upcoming second public contest of a project to support the production cost of broadcasting advertisements for innovative SMEs in 2023 with the Korea Broadcast Advertising Corporation (KOBACO).

Here innovative SMEs refer to ventures, InnoBizs (technical innovation), MainBizs (management innovation), GreenBizs (excellent green management), Green Biz, Certified Green Enterprises in Korea, Global IP Star Enterprises, Certified IP Management Enterprises, Social Enterprises, Preliminary Social Enterprises, enterprises supported by Korea Agro-Fisheries and Food Trade Corporation (aT Center), Regional Innovation Leading Enterprises, Green New Deal Promising Enterprises, Baby Unicorn Companies, Designated Innovative Product Companies, and enterprises supported by the Korea SMEs and Startups Agency.

Since 2015, the KCC has been supporting the production of broadcasting advertisements for small and medium-sized companies that possess excellent technology but are suffering from low awareness and limited marketing capabilities.

This year, a total of 1.44 billion won will be allocated to 47 companies, covering 31 TV advertisements and 16 radio advertisements. The first public contest was held in February, and a total of 29 companies, including 19 TV advertisements and 10 radio advertisements, are currently producing broadcasting advertisements.

In the second public contest, 18 companies will be chosen, including 12 TV advertisements and 6 radio advertisements. Small and medium-sized companies selected after screening will receive up to 45 million won for TV advertisements within 50% of production costs and up to 3 million won for radio advertisements within 70% of production costs.

In addition, the companies can receive one-on-one customized consultation on the overall production and transmission of broadcasting advertisements free of charge from advertising experts.

If a selected company wants to continue to broadcast the advertisement in the future, it will be eligible to apply for a discount of up to 70% on broadcasting advertisement transmission costs implemented by the KOBACO and broadcasters such as KBS and MBC.

The application period is from Wednesday, June 7 to 16:00, Tuesday, June 20, and applicants can apply on the website of the KOBACO (http://www.kobaco.co.kr/smad). The result of the selection will be announced in July after the screening.

※ Detailed information, such as application forms and other necessary documents, can be found on the website mentioned, and the schedule for selection is subject to change based on the volume of applications.
File 20230607_News_Release_Helping small and medium-sized enterprises produce broadcasting advertisements.docx 20230607_News_Release_Helping small and medium-sized enterprises produce broadcasting advertisements.docx
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