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Title	Broadcasting Service Market
Date	2009-03-28	Read	73649
The Korean broadcasting service market's sales in 2007 was analyzed to be KRW9.4 trillion after a small growth of 3.3% from the previous year. An observation of its growth by the year shows a continuous annual average growth rate of 6.3% from the KRW8.9 trillion in 2003. On the other hand, the large scale of the Korean broadcasting service market with value of approximately KRW9.2 trillion is analyzed to have been influenced by events such as the Korea-Japan World Cup. In 2007, program production and supply comprised 41.2% of the overall broadcasting service market at a value of KRW3.9 trillion, and terrestrial broadcasting followed at KRW3.5 trillion (37.1%). The wired and satellite broadcasting markets successfully established paid broadcasting services in the Korean market through continuous growth, and each showed a value of approximately KRW1.6 trillion (16.6%) and KRW 472 billion (5.0%). Households in Korea with paid broadcasting service subscrptions were calculated as 14 million which is 77% of the total household in 2006. Of this figure, households with wired cable broadcasting subscrptions comprised 86.2% of the total households with paid broadcasting subscrptions, and households with satellite broadcasting subscrptions comprised 13.8% of the total. The rate of paid broadcasting service provision in Korea is in the 75% range and can be classified as high. This is due to the fact that terrestrial retransmission has been used in cable broadcasting as a tool of alleviating fringe areas of terrestrial TV broadcasting. However, the number of households subscribing to tear services which provide only a part of the cable channels at a lower price is 1,026 and accounts for a large majority of households subscribing to cable broadcasting services, so the market scale is not large in comparison to the rate of supply. On the other hand, the number of households in Korea with paid broadcasting service subscrptions and the its influence on the market are expected to continuously increase in the future with the popularization of new media such as IPTV and increased competition between conventional wired and satellite broadcasting such as cable TV.
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